The Last Stand is a street football platform I built from scratch — starting with no funding, no backing, and just a belief that the game on the pavement had value. I created the brand, the format, the visuals, and the voice — everything from the first flyer to the media IP we now own.

Over time, it became one of the most credible street football platforms in Europe — because we didn’t chase hype, we earned trust. Players flew in from around the world. Nike backed it in Y1. EA featured it. Sky commissioned a TV show. Nando’s fed everyone.

We launched the UK’s first women’s street football tournament, brought out legends and internationals, and helped real players get signed. The impact is documented. The culture built itself around it — I just gave it structure. Full doco click here